Why Following the A.I. Breaking News Narrative is Dangerous

(This is not a breaking news platform.)


Hope you have had a great week so far.

Reminder to pause for a moment and take a deep breath because it feels great.

- Alan

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There are ENTIRE platforms built around shipping the latest breaking news in artificial intelligence.

Thousands(!) of new tools, tips, and tricks come online each and every week.

And while these breaking news platforms are great at what they do, they are completely counterproductive for you and me.

It’s information OVERLOAD. 

You literally cannot keep up. Nor should you to that extent.

Unless it’s your job to be reporting the bleeding edge of breaking news, it’s much better to take a breath and let the dust settle, and see what sticks.

99% of this stuff will die on the vine and be a flash in the pan that will distract you from achieving your goals: making sure your competitors don’t gain a tremendous advantage over you because of your lack of awareness.

Dismantling this view and helping you benefit is the basis of why THE BOTTOM LINE was born.

Someone asked me recently about getting down to ‘brass tacks’.

It’s a great question because it shows not only a willingness to engage but also takes on a practical outlook.

Let’s recap the 3 main ways businesses are using A.I. to try and get an edge on you TODAY:

  1. Content Creation

  2. Streamlining Processes

  3. Knowledge & Information

Content Creation:

Businesses are using ChatGPT to create content for their website to rank higher in search engines. They are creating intriguing product descriptions for eCommerce products. They are creating social media captions and other forms of media (image/audio/ & some video).

They are having it summarize long text documents and craft replies to emails. They are using it to write business documents like memos, website disclaimers, and employee manuals.

Some more advanced users are creating plugins, browser extensions, and interactive tools like calculators and widgets for their websites.

Pro Tip: To improve the voice and tone of the writing outputs, just paste in a few pieces of content that are written in that preferred style already and ask it to deliver on your request in that same style.

Streamlining Processes:

Businesses are using ChatGPT to speed up the content creation process examples above by having it perform the research, brainstorming, outlining, writing (to an extent), and proofreading.

They are using it to repurpose content. If you haven’t noticed, content is pretty important. If you’re not on their screen, your competitors are. One of the best ways to create more content is to ‘repurpose’ what you’ve already created and distribute it through multiple platforms or mediums.

For example, take a PDF or eBook you’ve already created and break the content down into multiple LinkedIn Posts. Or vice-versa!

Some more advanced users are writing programs that do the majority of this work automatically and connecting it to scheduling tools like Buffer, Hootsuite, etc.

Knowledge & Information:

Businesses are using ChatGPT to help them solve problems, make decisions, prepare for meetings, provide feedback on ideas, and get guidance or expertise they might not have had access to before.

In almost any area of expertise, ChatGPT can act as your personal advisor or ‘second opinion machine.’

Be it a financial advisor, business coach, marketing strategist, personal trainer, college professor, or business attorney.

NOTE: Definitely not saying that these advisory roles are no longer needed because in many cases these professionals are using the tools too!

For example:

Professional + ChatGPT > Amatuer + ChatGPT

But also:

Amatuer + ChatGPT > Amatuer - ChatGPT

Consider this highly creative and most interesting case study where a guy asked ChatGPT to create a daily routine that would help him go from being sedentary to being “addicted to running” by:

Acting as a dual Ph.D. in sports psychology and neuroscience”

The plan??

  • Day 1: Put running shoes where he can see them

  • Day 2: Schedule a run in his calendar for the following day

  • Day 3: Run for 5 minutes

  • Tiny incremental steps in between….

  • Day 30: Run his first continuous mile

  • Day 90: He shed 26 pounds from Day 1.

Artificial Intelligence tools are democratizing knowledge and information in a much more precise and personalized way than ever before.

It’s important to find a balance between what you’re already doing in your day-to-day and understanding how artificial intelligence tools can supplement and streamline those current/desired actions.

So remember to not get too distracted by the onslaught of breaking news, and buckle down and focus on improving YOUR edge.

If there is breaking news that is time sensitive and of vital importance, you’ll hear from me.

Thanks for reading!

Have a great weekend and see you next week. Ping me with any questions or comments at [email protected].

Looking forward,


P.S. Please be sure to spread the word and share this with someone you think would enjoy it. Thank you.

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